Ad spend clarity for small business
We take your confusing agency reports and show you what's really happening with your money — in plain English, in under 60 seconds.
Sound familiar?
Marketing agencies send monthly PDFs full of terms like "CPC," "blended ROAS," and "conversion attribution" — and most business owners just nod and keep paying.
"I get a report every month but I honestly have no idea if the ads are working or not."
— Restaurant owner, running $2k/mo in Google Ads
"My agency shows me impressions going up but my phone isn't ringing any more than before."
— HVAC contractor, paying $1,400/mo agency fee
"I asked them to explain the report and they sent me a longer, more confusing email."
— Boutique owner, 18 months into an ad contract
"Our Facebook ads report is just a screenshot of some graphs going up. I have no idea what any of it means for my bottom line."
— Salon owner, running Meta ads
How it works
Drop in your agency invoice and your monthly Google Ads or Meta Ads report. PDF or CSV — both work.
Unspun pulls out the only figures that matter: what you spent, what you got, and what it actually cost per customer.
Plain-English breakdown, a profit/loss calculator, and a glossary so you can ask better questions next time.
Free audit
Your files never leave your browser. Nothing is uploaded to a server.
Sign in to run your audit
Enter your email and we'll send you a magic link — no password needed.
Pricing
Pay once, use the audits whenever you need them — no expiry, no auto-renew.
First audit is always free. No card required.
Referral program
Send them your referral link. When they run their first paid audit, you get $10 credit toward your next pack. They get $5 off theirs.