Ad Spend & ROI Guides

Plain-English breakdowns of whether your ad spend is actually working — by platform and by industry.

By Platform

• Is My Google Ads Spend Working? Here's How to Actually Find Out

  The core true-cost-per-customer calculation, using a real client audit as the example.

• Is My Facebook Ads Spend Working? How to Actually Check

  The same math applied to Meta's Ads Manager, plus Facebook-specific factors like placement mix and learning phase.

By Trade — Home Services

• Is Google Ads Working for Your HVAC Company? Here's How to Check

  Why blended cost-per-lead hides the real number, and how HVAC's campaign-type mix affects the math.

• Is Your Plumbing Company's Ad Spend Paying Off?

  How plumbing's emergency-driven demand changes what counts as a "good" cost per lead.

• Google Ads ROI for Electrical Contractors

  Why electrical's lower cost per lead still isn't the same thing as automatic profitability.

By Trade — Health & Wellness

• Is Google Ads Working for Your Dental Practice?

  Why high dental CPCs aren't automatically a red flag, and how to track true cost per kept appointment.

• Facebook Ads ROI for Chiropractic Clinics

  Why cheap Facebook leads can cost more per booked patient than pricier Google Ads leads once appointment rate is factored in.

• Is Your Med Spa's Ad Spend Actually Converting?

  Why Instant Form leads and landing-page leads need to be judged separately, not blended into one number.

• Is Google Ads Working for Your Physical Therapy Practice?

  Why PT's low cost per lead still needs a treatment-plan-completion lens to mean anything.

• Facebook Ads ROI for Veterinary Clinics

  Why a vet client's value spans years of recurring visits, not a single first appointment.

By Trade — Fitness

• Google Ads Cost Per Lead for Gyms and Studios

  Why capping cost-per-lead too low can filter out exactly the members who'd be most profitable.